Job Vacancy

Marketing Operations Manager


 The Marketing Operations role at AccessPay is a newly created role that supports a revenue and data-centric marketing team. The role will own and execute marketing operations-related tasks and is a key hire to help drive our business growth.

Reporting to the Growth Marketing Manager, AccessPay is looking for a hands-on Marketing Operations Manager to join the team. The ideal candidate will have a strong background in marketing operations, with specific experience in HubSpot and Salesforce platforms. They should be a self-starter, team player and diligent executor with a high attention to detail. They’ll consistently deliver a high standard of work in a fast-paced environment, driving new initiatives and supporting the execution of marketing campaigns.

Our employees live by our company values:

Always Learning: Our team are a naturally inquisitive bunch, always striving to become experts in our field. We are committed to sharing knowledge and skills with our colleagues and customers. AccessPay provides an environment that fosters personal development and professional growth for all of our people.

Supportive: Helpfulness sits at the heart of our culture – when we win, we win as a team. We agree on shared goals, collaborate constantly, and drive relentlessly in pursuit of those goals. We also understand the importance of fun, both working hard and celebrating our successes.

Driven to Achieve: We are passionate and energetic – whatever the mission. When we encounter challenges we show courage, resilience, and initiative to overcome them.
Committed to Excellence: Through our technical prowess, creativity, personal integrity and accountability, we deliver exceptional outcomes and exceed expectations time and time again.

Committed to Excellence: Through our technical prowess, creativity, personal integrity and accountability, we deliver exceptional outcomes and exceed expectations time and time again.

Duties & Responsibilities:

  • Tech integration & management: be responsible for implementing and managing the company’s MarTech stack 
  • Optimisation: work alongside data, marketing, sales and customer success to map out and optimise marketing systems and processes
  • HubSpot: take ownership of marketing automation on HubSpot; planning the delivery and execution of marketing automation activities including the creation and optimisation of workflows, lists, custom fields, campaign tracking and emails to support sales and marketing initiatives; working in partnership with data, identify and troubleshoot any lead flow issues 
  • Data & lead management: working alongside data, introduce and implement effective data cleanse, enrichment and segmentation projects; ensuring that the business complies with GDPR  
  • Campaign execution: work closely with the Growth Marketing Manager to support the marketing team on campaign execution across all marketing initiatives including lead, demand gen and ABM
  • Process: support the marketing team with technical elements of campaign set up where required and ensure all results are tracked and monitored
  • Lead attribution: identify and build lead attribution models to support marketing efficacy
  • Analytics: manage analytics, reporting and team dashboard to measure marketing effectiveness and pipeline/funnel health, ensuring alignment across the revenue function including the data team and promoting a data-driven culture 
  • Champion scalability: Create a robust MOps foundation and identify repeatable processes and efficiencies to help the team move quickly and drive growth

Required Experience:

  •  Marketing operations experience in a B2B SaaS environment 
  • Strong technical understanding and experience with HubSpot
  •  Experience managing a Salesforce & Hubspot integration is preferred
  •  A self-starter looking to carve out their own function and build a strong and scalable marketing ops foundations

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