Job Vacancy

Product Marketing Manager


As a Product Marketing Manager at AccessPay, your objective is to help the company increase our deal sizes, deal velocity, and customer lifetime value by designing winning value propositions and delivering them into every part of our Go-To-Market (GTM) engine. Your Success is measured by the volume of quality leads and, ultimately, the revenue we are able to generate. 

The team will lean on you as the driver of critical initiatives like market sizing, targeting, refining our ideal customer profile, positioning & messaging, product & solutions mapping, sales enablement & collateral creation, and product launches. 

Duties & Responsibilities:

  • Collaborate closely with our Product Owners, Customer Success, SDRs, Marketing and Sales team to develop and execute clear go-to-market plans for existing and new products. Ensure sales & marketing teams are briefed, trained and furnished with the appropriate collateral to drive pipeline generation. 
  • Craft GTM strategy, informed by quantitative and qualitative insights, then deploy through the revenue teams (SDRs, Sales and Marketing)
  • Partner with the demand gen and content function to ensure correct targeting, build campaign plans & marketing assets 
  • Own the delivery of sales enablement material across all product lines, including but not limited to; Sales Decks, Product Overviews, Battlecards, Demonstration Decks and training materials 
  • Partner with product management to refine product messaging & package releases for new business and upsell opportunities 
  • Conduct competitor research and benchmarking, ensuring Internal stakeholders are updated on relevant competitor activity  
  • Obtain insights into customers’ usage of current products through interviews, surveys, focus groups, and sales data 
  • Determine and measure success metrics for launch, growth and ongoing adoption of our products and services and continuously use this data to iterate and adapt. 

Required Experience:

  • You’re passionate about AccessPay’s mission to usher in a new wave of corporate banking 
  • You’re entrepreneurial and like projects that draw on your diverse marketing skillset 
  • You strive to be the voice of the customer, and you enjoy asking the right questions just as much as coming up with the solutions 
  • You’re collaborative and work in a structured manner designed to maximise your impact 
  • You’re growth-driven and get excited about partnering with sales in winning deals 
  • You see opportunity in a fast-paced, innovative environment where we lead the market
  • Demonstrated success in delivering a large-scale PMM project like an ICP deployment, major release/product launch or product messaging framework 
  • Adept at framing, positioning & messaging, and orchestrating go-to-market  
  • Effective at managing cross-functional projects 
  • Self-starter with the ability to succeed in a fast-paced environment 
  • Excellent verbal and written communication skills 
  • Experienced in SaaS product marketing, experience in FinTech is a plus 
  • Experience in the payments industry

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